Susan B. Anthony Quotes on Feminism, Life, and Equality

Working closely with  Elizabeth Cady Stanton, Susan B. Anthony was a primary organizer, speaker, and writer for the 19th-century womens rights movement in the United States, especially the first phases of the long struggle for womens vote, the womens suffrage movement or woman suffrage movement. Selected Quotes Independence is happiness. Mentheir rights and nothing more; Womentheir rights and nothing less. Failure is impossible. The older I get, the greater power I seem to have to help the world; I am like a snowballthe further I am rolled the more I gain. It was we, the people; not we, the white male citizens; nor yet we, the male citizens; but we, the whole people, who formed the Union. Suffrage is the pivotal right. The fact is, women are in chains, and their servitude is all the more debasing because they do not realize it. Modern invention has banished the spinning wheel, and the same law of progress makes the woman of today a different woman from her grandmother. It would be ridiculous to talk of male and female atmospheres, male and female springs or rains, male and female sunshine... how much more ridiculous is it in relation to mind, to soul, to thought, where there is as undeniably no such thing as sex, to talk of male and female education and of male and female schools. [written with Elizabeth Cady Stanton] [T]here never will be complete equality until women themselves help to make laws and elect lawmakers. There is not the woman born who desires to eat the bread of dependence, no matter whether it be from the hand of father, husband, or brother; for any one who does so eat her bread places herself in the power of the person from whom she takes it. The only question left to be settled now is: Are women persons? And I hardly believe any of our opponents will have the hardihood to say they are not. Being persons, then, women are citizens; and no state has a right to make any law, or to enforce any old law, that shall abridge their privileges or immunities. Hence, every discrimination against women in the constitutions and laws of the several states is today null and void, precisely as is every one against Negroes. One-half of the people of this nation to-day are utterly powerless to blot from the statute books an unjust law, or to write there a new and a just one. The women, dissatisfied as they are with this form of government, that enforces taxation without representationthat compels them to obey laws to which they have never given their consentthat imprisons and hangs them without a trial by a jury of their peers, that robs them in marriage, of the custody of their own persons, wages and childrenare this half of the people left wholly at the mercy of the other half, in direct violation of the spirit and letter of the declarations of the framers of this government, every one of which was based on the immutable principle of equal rights to all. The rank and file are not philosophers, they are not educated to think for themselves, but simply to accept, unquestioned, whatever comes. Cautious, careful people, always casting about to preserve their reputation and social standing, never can bring about a reform. Those who are really in earnest must be willing to be anything or nothing in the worlds estimation, and publicly and privately, in season and out, avow their sympathy with despised and persecuted ideas and their advocates, and bear the consequences. I cant say that the college-bred woman is the most contented woman. The broader her mind the more she understands the unequal conditions between men and women, the more she chafes under a government that tolerates it. I never felt I could give up my life of freedom to become a mans housekeeper. When I was young, if a girl married poor she became a housekeeper and a drudge. If she married wealthy, she became a pet and a doll. On foreign policy: How can you not be all on fire? ...I really believe I shall explode if some of you young women dont wake upand raise your voice in protest against the impending crime of this nation upon the new islands it has clutched from other folks. Do come into the living present and work to save us from any more barbaric male governments. Many abolitionists have yet to learn the ABC of womans rights. What you should say to outsiders is that a Christian has neither more nor less rights in our Association than an atheist. When our platform becomes too narrow for people of all creeds and of no creeds, I myself shall not stand upon it. I tell them I have worked 40 years to make the W.S. platform broad enough for Atheists and Agnostics to stand upon, and now if need be I will fight the next 40 to keep it Catholic enough to permit the straightest Orthodox religionist to speak or pray and count her beads upon. The religious persecution of the ages has been done under what was claimed to be the command of God. I always distrust people who know so much about what God wants them to do to their fellows. Before mothers can be rightly held responsible for the vices and crimes, for the general demoralization of society, they must possess all possible rights and powers to control the conditions and circumstances of their own and their childrens lives. If all the rich and all of the church people should send their children to the public schools they would feel bound to concentrate their money on improving these schools until they met the highest ideals. Bicycling has done more to emancipate women than any one thing in the world. It gives her a feeling of self-reliance and independence the moment she takes her seat; and away she goes, the picture of untrammelled womanhood. I do not demand equal pay for any women save those who do equal work in value. Scorn to be coddled by your employers; make them understand that you are in their service as workers, not as women. We assert the province of government to be to secure the people in the enjoyment of their unalienable rights. We throw to the winds the old dogma that governments can give rights. Much as I deplore the horrible crime of child-murder, earnestly as I desire its suppression, I cannot believe... that such a law would have the desired effect. It seems to me to be only mowing off the top of the noxious weed, while the root remains. We want prevention, not merely punishment. We must reach the root of the evil, and destroy it. [Often attributed to Anthony, this quote about prohibiting abortions was in Revolution in 1869, an anonymous letter signed A. Other articles by Anthony were not signed in that manner, so the attribution is suspect.]To my certain knowledge this crime is not confined to those whose love of ease, amusement and fashionable life leads them to desire immunity from the cares of children: but is practiced by those whose inmost souls revolt from the dreadful deed, and in whose hearts the maternal feeling is pure and undying. What, then has driven these women to the desperation necessary to force them to commit such a deed? This question being answered, I believe, we shall have such an insight into the matter as to be able to talk more clearly of a remedy. The true woman will not be exponent of another, or allow another to be such for her. She will be her own individual self... Stand or fall by her own individual wisdom and strength... She will proclaim the glad tidings of good news to all women, that woman equally with man was made for her own individual happiness, to develop... every talent given to her by God, in the great work of life. [with Elizabeth Cady Stanton]

Case Study on 1uptoys - 896 Words

Introduction: This literature review will endeavor through the use of the given case study and other scholastic articles will show the opportunities and challenges experienced by its founders and the strategies employed to introduce a new consumer product onto the market. This case study examines the start-up of 1uptoys. 1uptoys was a Dutch start-up that wanted to break into the electronic toy market. The company was founded by Roland Mannak in early 2006. Mannak had been a guest for dinner in his friends Patrick Grasso and family in december 2005. Having witnessed one of Grasso’s kids receive a gift which was a fairly simple â€Å"air-drums† Mannak releised he could a better product which would produce far more complex sounds. The case study looks at the challenges and barriers the company and its founders faced. The challenges range from getting funding and enticing investors to getting their product from prototype to a functional product ready for sale. In a market that is seasonal and very flippant, the founders go through a series of setbacks. Assad Strategic Management Defined: Strategic management is distinguished from day-to-day operational management by the complexity of influences on decisions, the organisation-wide implications and their long-term implications (lecture notes SMC) 1uptoys strategic position: The Environment When 1uptoys was founded in 2006 the environment in which the company was entering was split into two main categories. One was a traditional

Best chews dogs, daily best cats fish, daily best Essay Example For Students

Best chews dogs, daily best cats fish, daily best Essay cats beef, daily best chews cats. Class iii potassium channel blockers amiodarone cordarone, pacerone. http://careless-life.com/parlodel-90-pills-x-25-mg.php Parlodel 90 pills x 2. 5 mg Rainbowpush discussion board buy viagra. The recommended adult dose of carafate for duodenal ulcer and gastric ulcer is proper diagnosis is important since symptomatic response to carafate. http://careless-life.com/propecia-90-pills-x-1-mg. php Propecia 90 pills x 1 mg Levitra professional levitra plus. Posted fri. Pm post subject buy breast enhancement pills order breast enhancement pills online from our pharmacy and you get your. http://careless-life. com/lasix-30-pills-x-100-mg.php Lasix 30 pills x 100 mg Microgenics brahmi plus memory formula microgenics brahmi plus memory formula is high potency with ginkgo brahmi korean ginseng and more. Medgle is a medical and health search allowing you search your symptoms, diagnoses, drugs, procedures, and more. http://careless-life. com/avodart-30-pills-x-05-mg.php Avodart 30 pills x 0.5 mg M bol mass anabolic ct by fizogen fizogen nutrition has bol to optimize your strength and lean muscle mass this discount dietary supplement is. Apr alavert ct more free. Evista 30 pills x 60 mg If this is the case, selecting a dog that needs less daily physical activity is the best thing to do. Purchase ayurslim at medspurchase. Cytotec 90 pills x 200 mg Pharmaordena online pharmacy cialis reductil levitrabuy generic levitra professional pills onlinecialis preisvergleich; order generic cialis softtabs. Daughter of donatella and heiress of half carboxactin versace empire, has anorexia. Etodolac 60 pills x 300 mg Com actos de fe meditaciones diarias para mejorar el espiritu iyanla vanzant books. These enhancers were created for you to wear everyday, on special occasions or just when you feel like you need a little extra fullness in the bust line or. Ceftin 90 pills x 500 mg However, reimbursement would thus seem likely due to this new clinical drug.

The Glass Menagerie Essay Summary Example For Students

The Glass Menagerie Essay Summary The play the Glass Menagerie supports the theme of illusions. A menagerie, a zoo, refers to a group of inhuman creatures. Since the creatures are glass, they are very fragile and not real. The title specifically refers to Lauras collection of glass animals mainly horses. To escape the harshness of reality, Laura spends hours playing with the menagerie; this is an imaginary world for her. It is not only Laura, it is all of the Wingfields, they are all fragile enough to break easily. They burn with the slow and impeccable fires of human desperation. The Glass Menagerie is a sad story of hopelessness and tragedy, a story of human nature and how it affects peoples lives. The story itself may not seem tragic but the social downfall of the Wingfields in itself is tragic. We will write a custom essay on The Glass Menagerie Summary specifically for you for only $16.38 $13.9/page Order now Williams shows the Southern family in decline, with certain members holding desperately to past visions of grandeur. Amanda Wingfield desperately clings to her romanticized memories of her southern past. Williams makes it clear that her memories are just mere illusions. The south has a tragic history, just like Amanda and Rose. As you read into the play, you understand that the Wingfields live in a life of fantasy wrapped in tragedy. Many aspects of their life, I believe, are very depressing and heartbreaking. Such is the case of Amanda Wingfield. A southern girl, who had the opportunity to marry very rich husbands. She takes a wrong turn and marries a drunk who deserts he, there is no coming back from the one mistake. Everyday she reminisces about her past life and how glorious it once was. Tennessee Williams uses this as a perfect way to compare their present life to their past, creating a feeling of misery and pain. These feelings of misery and hopelessness are enforced by her childrens sorrows and wretched lives. As Laura develops a inferiority complex after going to school for one day, the reader develops a sense of compassion. Tom Wingfield is also a major reason for the families suffering. In his nightly walks to the movies and then him deserting his family as did his father. He leaves behind him a trail of sorrow and a tragic future is inevitable. Therefore, the dreary non-functioning of the Wingfields becomes symbolic of the non-functioning of a world beyond St. Louis.

An Investigation of the Impact of the Financial Crisis on the UAE Real Estate Market The WritePass Journal

An Investigation of the Impact of the Financial Crisis on the UAE Real Estate Market Background An Investigation of the Impact of the Financial Crisis on the UAE Real Estate Market ). This statement is indeed true for the United Arab Emirates which over the last decade has recorded strong growth in its real estate market on one hand. And on the other hand has seen marked decline as a result of the global financial crisis which began in 2007. The crisis has caused significant decline to the real estate development and activities of the UAE economy prior to which the Emirates enjoyed an unprecedented real estate growth which was above any other in the Gulf Corporation Council (GCC region) (Kamco Research, 2010). In nominal term, research shows that the industry recorded a CAGR of 20% from the early 2000s to 2007 and as of 2007 the market showed a strong growth rate of over 21% with real estate constituting about 8% of the country’s total GDP estimated at over (15 billion USD) (Whatley, 2011). Given the country’s attractive position as a global tourist and investment destination, infrastructural growth and development of tourist sites and hotels as well as other entertainment and hospitability sectors has buoyed the real estate growth of the country. Indeed prior to the financial crisis, demands for properties were said to have significantly outweighed supply in both private and commercial real estate markets (Kuwait Finance House, 2011). Indeed, according to the Kuwait Finance House (2011), â€Å"there is still a shortage of units in the residential and commercial segments due to the unprecedented economic boom, high employment growth, foreign companies setting up base in the country, and huge inflow of expatriates†. The Kuwait Finance House further notes that the main factors underpinning the Emirates rapid real estate market growth are: Solid macroeconomic foundation, Public expenditure and huge fiscal surplus, Dollar-dirham peg and the record high inflati on rates given that stubbornly high rates of inflation in the country rationalises investment decisions into the real estate market since property is used as a hedge against inflation. It has been noted indeed that inflation has overtaken official lending rates in the Emirates thus it is cheaper for people to borrow than to keep money in deposit accounts, therefore real estate investment is considered as a realistic way of hedging against inflation (Albayan, 2009). In addition to the above stated factors, the Kuwait Finance House also suggests that part of the drivers of the Emirates real estate market are population growth, abundant liquidity and finally the availability of Islamic banking. The irony of the real estate market growth of the economy is that while most of the factors which gave rise its emergence has helped to hedge against the global financial crisis at the very start of the crisis, many of the factors also contributed to its decline. The financial crisis of 2007 did not start to unfold on the Emirates economy until the third quarter of 2008 but when its impacts downed on the economy, it put to test a growth that has been unprecedented in any region in the Middle East for the past 10 years (Albayan, 2009). According to Kamco Research (2011) at the heat of the financial crisis in 2009, the government asked the Dubai World which is its official real estate investment agency to stop all investment activities until March 2010 as a r esult of what it described as ‘terrible impact of the crises until when its impact might have subsided. Since 2009, the Dubai World has laid off over 10,500 construction staff with Dubai World’s debt standing at over $59 billion. As of 2009, the emirates debt was put at $80 billion. While at first quarter of 2009, the Abu Dhabi investment agency offered to help Dubai amidst its real estate market collapse, Abu Dhabi also felt the impact of the crisis as a result of the global crisis. As of the first quarter of 2009, the real estate market plunged by almost 70% of the pre-crisis value and of the 980 ongoing real estate projects in Dubai, only 47 were completed in 2009 with about 500  registered with the Real Estate Regulatory Agency (Rera) cancelled. Since most investment into the emirate’s real estate market were from investors abroad with over 70% investment being FDI, the crisis which started from the United States and Europe unleashed   its impact on the emirates as investors could not get funds from their western financiers and the rate of financial liquidity which initially increased the crisis reduced in the economy. Albayan (2009) also notes that most of the factors which led to the demands of real estate in the emirates were stunted. For instance he notes that the demand for tourism declined significantly thus affecting hotels rate of occupancy. This also led to the impact of the crisis felt in ongoing developments. While several accounts have been put forward to rationalise the real estate market decline in relation to the financial crisis, knowledge about the country’s real market decline amidst the crisis is still skewed. Besides, as the market is still struggling to come back to the pre-crisis period, there are concerns that if the real causes to the decline are not identified, there will be difficulty in moving forward and achieving the needed growth. In view of this background, the proposed dissertation will critically explore the impact of the financial crisis on the real estate market. The dissertation is concerned with identifying and examining the main causal factors responsible for transmitting the impact of the crisis on the real estate market and the varying strategies that have been employed to mitigate future impacts. The following are the specific aims and objectives of the dissertation. Research Objectives: Investigate the similarities or differences between UAE real estate markets, and those in the UK. Ascertain the reasons why the global financial crisis could have had an impact on the UAE real estate, especially given differences in banking principles. Ascertain the role of Islamic banking in mitigating the impact of the financial crises. Investigate the direct and indirect impacts that the financial crisis had on the UAE real estate market, and its subsequent impact on the UAE economy. 1.3 Research Question How has the financial crisis impacted upon the UAE real estate market? 2.0 Literature Review   The 2007 global economic and financial Crisis which started from the US subprime mortgage crisis has affected virtually all the countries around the world given the interconnectedness of the global economy. The crisis which led to the collapse of several well known institutions such as Lehman Brothers also led to the bailout of financial institutions, and the near collapse of many governments as well as downturns in stocks markets around the world (Bob, 2012). As a result of the crisis, there have been credit default problems, negative interest rate movements, inflation rate fluctuation and several distortions in the financial agreement of many financial obligations and agreements. As the credit crisis led to the collapse of financial institutions, it became problematic for investors to expend more on their business commitments and financial obligations as borrowing became squeezed as the liquidity ratios of many banks almost diminished (TIME Magazine  Friday, April 10, 2009). While the crisis has unleashed its impact on every economy and the Emirate’s economy in particular on one hand through its heavy financial implication, it has on the other hand had huge impact on other Emirate’s industries. As noted by Kamco Research (2011), the financial crisis started to affect the UAE through the decline of tourists and tourism activities which further led to decreased demand for housing and real estate as well as hospitality and h otels in particular. Kamco Research notes that since investors income started to nosedive as a result of low hotel occupancy and diminishing tourism activities which once fuelled the real estate market, this led to falling profits and investors started to abort new projects. As noted by Wam (2010), when the crisis started in UAE in late 2008, over 150 real estate investment projects were called off by investors who had started to fall into trouble with their financial institutions regarding their financial agreements. The Citibank notes that: â€Å"real estate projects worth 170 billion USD have been cancelled since the financial crisis explosion with rents seeing a decline of over four fifths since 2008. Also, Al Futtaim a Real Estate group in Dubai during the financial crisis stopped work on the Dubai Festival City which was billed to cost almost 3 billion USD. Similarly, major projects were stalled such as hotel and other developments were stalled. For instance, Four Seasons Ho tel and the Al Badia Business Centre which are major real estate development projects were stopped. According to the Executive Magazine, the company has taken this step in order to benefit from a further fall in construction costs due to the financial crisis, which would enable it to reduce its expenses. At the same time, the UAE government which has enjoyed almost a decade of surplus fiscal regime had started to feel the impact of the crisis as the government debt has quickly risen to over $30 billion as of early 2008. The government’s bad fiscal position led it to order the Dubai Corporation to stop all real estate market activities while the heat of the crisis subsides. While the Kuwait Finance House had in 2008 earlier predicted that the UAE will not feel the global credit squeeze due to private consumption growth that is likely to remain strong as well as the population growth of expatriates in the country who boosted consumer confidence. The financial crisis at its peak contrarily affected the growth of private consumption in a lot of ways. According to Mintel Research (2010), â€Å"since private institutions were unable to obtain credits from banks to sustain different projects and demands for almost entirely all services declined, private consumption growth was affect ed to much that it took the UAE back to a pre-20 year period when it could the country could not be found on the face of the earth†. Following the crisis, the government has taken several steps to mitigate the impact of the crisis (Global Property Guide, 2011). The central bank has for instance begun to overhaul the banking system by raising bank’s liquidity ratio in order to encourage banks to give credit while the capital base has also increased (Hatoum, 2012). As a result of the steps taken by the central bank and other government agencies, the UAE reality market has began to emerge out of the crisis. Dubai’s residential real estate market is finally recovering after hitting bottom, while neighbouring Abu Dhabi continues to struggle. A property index published by Zawya Dow Jones (2012) shows that the home prices in Dubai saw a rise of almost 7.6 percent for the year at the start of 2012, but prices in Abu Dhabi dropped 4.1% in the same time period. 3.0 Methodology The methodology is an important element of the research process which shows the design elements of the research particularly with regard to data collection and the adopted techniques as well as their justification. Accordingly, this section of the proposal sets out the proposed methodology of the dissertation. The current literature shows the existence of two approaches to research: namely the deductive and inductive methods (Saunders et al, 2003). While the deductive approach is leaned towards a scientific evaluation or understanding of data as well as the relationship between variables, the inductive approach owes much to gaining an understanding of the meanings humans attach to events as well as the research context (Saunders et al, 2003). The merits of both approaches have been considered useful for the proposed dissertation; hence both the deductive and inductive research will be employed. The inductive approach will employed in specific in order to be able to understand the bro ad experiences, causes, problems and important factors which underlined the global financial crisis and how it affected the real estate market of the Emirates. As the approach which helps to understand events and how they occurred, it is expected the deductive approach will offer insight into other broad issues regarding the financial crisis and its broad effects on the UAE reality and other markets. The inductive approach on the other hand will be employed based on the need to critically analyse the major effects of the crisis, the approach will also help to gain knowledge into numbers and figures which are key to understanding the real nature and effects of the crisis. The approach is also highly favoured due to what Hussey and Hussey (1997) describe as some of the characteristics of the deductive research approach which fits well into the objectives of the proposed dissertation. This includes: The use of statistical methods in testing samples The uses a highly structured methodology in order to enhance reproducibility of the results An exploration of relationships between complex variables Concerning the strategy suitable for the dissertation, the exploratory research methods have been considered useful given that it is the one used explore phenomena that are yet to be studied or to further explore areas that have received few investigations as is the proposed dissertation. As noted by Silverman (1993), exploratory research seeks to understand a particular phenomenon as well as to gain new insights and perspectives on the phenomenon under investigation. Saunders et al (2003) note an advantage of exploratory research as being its flexibility and adaptability permitting the researcher to easily take on any direction that the data may dictate in the course of gathering the data. Data Collection Given the complexity of primary data collection such as access to the needed respondents, resources and time which the research lacks altogether, it would be impossible to use primary data collection as the main source of data gathering for the proposed dissertation. Hence, secondary data will be used in a way that would allow the researcher to analyse the UAE real estate market and the impact of the crisis. Secondary data will be mainly collected from the Newspapers and UAE authorities such as the Dubai World and the Abu Dhabi Investment authority. The option of data gathering would be employed because the country lacks an organised data gathering system with anyone unique database regarding the property market unidentifiable (See: Ameinfo.com November 24, 2009). With regard to data, the real estate market would be examined in specific and about 20 real estate projects will be critically analysed. The analysis will be based upon how the financial crisis affected the various real estate development projects and the extent of the impact. The dissertation will be a longitudinal study and will focus on the crisis period between 2007 and 2010 when the heat of the crisis were most severe.    Activities July Aug Sep Oct Nov Dec Start the thesis +++++ Complete Chapters 1 2 +++++ Data collection begins +++++ Start with Methodology +++++ Begin to analyse data +++++ Check analysis for consistency +++++ Get supervisor’s approval +++++ Start with the final chapter +++++ Get the dissertation edited and checked +++++ Get supervisor’s final approval +++++ Correct mistakes +++++ TIMESCALE: GANTT CHART References Albayan, M. (2009). The Global Financial Crisis and the GCC region, Research Series Ameinfo.com (November 24 – 2009). Lack of data hampers Dubai property market forecasts, Available at: ameinfo.com/217619.html Bob, I. (September 24, 2008).  (quoting Joshua Rosner as stating Its not a liquidity problem, its a valuation problem. Bloomberg, Retrieved June 6, 2012 Executive Magazine (Jun 11, 2012). UAE Construction hits the wall, Available at: executive-magazine.com/getarticle.php?article=11520, Accessed: 13th June, 2012. Global Economic Research (March, 2012). Global Real Estate Trends, available at: gbm.scotiabank.com/English/bns_econ/retrends.pdf Hussey, J. and Hussey, R. (1997) Business Research: A Practical Guide for Undergraduate and Postgraduate Students, Basingstoke: Macmillan Business. Silverman D (1993). Interpreting Qualitative Data: Methods for Analyzing Talks, Text  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   and Interaction, London: Sage. Saunders M, Lewis P and Thornhill A (2003). Research Methods for Business  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Studies, 4th edn, Harlow: Pearson Education Kuwait Finance House (2011). UAE Real Estate Sector Research: KFH Research Ltd. Available at: liquidityhouse.com/upload/UAE_Real_Estate_-_12_Sep_08_1443.pdf Kamco Research (2010). United Arab Emirates (UAE) Economic Brief and Outlook, menafn.com/updates/research_center/UAE/Economic/kamco130411.pdf. TIME Magazine  Friday, (April 10, 2009). The financial crisis and the Dubai reality.    Whatley, S. (2011). The Impact of the Financial Crisis on Dubai’s Property Market, available at:trcb.com/real-estate/real-estate/the-impact-of-the-financial-crisis-on-dubais-property-market-22671.htm Wam, N. (Aug 2, 2011).  Why a Weaker Dollar Could Help the U.S,  Time. Retrieved , June 9th, 2012.

Free sample - Challenges of Women of Color. translation missing

Challenges of Women of Color. Challenges of Women of Colorâ€Å"If you take, for example, the law firm that is white-male-centric and that women, in general, have a difficult time, then women of color will have a more difficult time. There seem tobe more perceptions - either in terms of women of color’s goals, desires, motivations, andin some cases, their abilities - that make it more difficult to navigate workplace andto find people who can appreciate what women of color are doing. We have had a moredifficult time, in terms of getting people to advance women of color† Senior partner, black man Women and people of color generally are considered to face unique challenges in acquiring power and influence in corporations. Thus, the ways in which women succeed in gaining real power at work can be contrasted and compared greatly depending on particular case. Anyway in the modern workplace both men and women got used to sharing the working space, ideas and expectations. The conditions should be equal to everyone. It is no longer surprising that the woman can be promoted to the higher echelon of power in some particular company alongside the male colleagues. According to Muoio: â€Å"In fact, more people in the United States now work for women-owned businesses than for the 500 biggest public companies† (Muoio, 1998). So, why is it so that there is still so very much tension observed between men and women at work? Perhaps, it was set historically and traces back into the past, when it is impossible to ignore a million years of history - in the living room or at the office, no matter. However, females succeeded in acquirement of the power in the working place by means of acting in different natural to them style. â€Å"It’s dangerous to generalize, but there are differences between men and women in management style - not in skills but in style (Muoio, 1998). Indeed, notwithstanding all the bias and stereotypes concerning female work performance and the way they behave, females in many cases even overdid the men. It is important that it is much more difficult to gain recognition for the women of color, even harder than for males of the same color. Gender, alongside sex discrimination are inseparable issues of one and the same problem. â€Å"It’s no secret that women and minorities are underrepresented in the executive ranks of American business. Women hold just 19 percent of senior officer positions in corporate America, while ethnic minorities of both genders hold just 16.7 percent of the top spots – about one leadership position in six† (U.S. Census Data, 2000). More than that, the sources claim that â€Å"even the well informed might be shocked to learn how few women of color have achieved senior executive status in the United States. Though minority women make up 13.4 percent of the U.S. workforce, they hold only 1.6 percent of corporate officer posts at 429 Fortune 500 companies who responded to the survey† (Bureau of Labor Statistics, 2003). Thus, it is obvious that the women of color are deprived of the governing positions in average. Sure thin, there are lucky exceptions, but still they are minor in comparison with the dominance of the white males and females in the same position. It is a very unjust matter of facts of the business life that females of color have more barriers than the white workers to overcome. They are considered to need â€Å"to be attuned to themselves† and the people around them to succeed and be promote. This means first of all using â€Å"emotional intelligence† is essential to find the right leadership or communication style for every situation. The challenged part of the working community – women of color are to obtain the necessary advancement in the companies they are working for. In such a way women of color need to specifically articulate, express their own authentic leadership style and voice. The condition of their success is the need of understanding the political landscape within their organizations and its unwritten rules. In addition, they must keep their own perspectives, ambitions, professional goals and sense of self. Having a mentor – it need not be a woman of color – helps. Having channels of communication to the highest levels and the support of a direct superior is critical. It is wise to note that the women of color who managed to succeed in business are considered to take the ownership particularly for their own advancement. This particularly often begins by personal development crafting plan and sharing it with the management. Most senior executives tend to understand ambitions. Those who are on board, but with management diversity will certainly support career ambitions of the executive, when they combine company goals with personal growth. However, again appealing to the statistics, the majority of surveyed women of color executives when asked about the career prospects were not so optimistic. Many believe that they must move out to move up. â€Å"Census figures confirm that women executives of all colors are leaving the top ranks of American business in droves. They held 32 percent of top jobs in 1990, but only 19 percent of such positions in 2000. This is a dangerous trend† (U.S. Census Data, 2000). Hence, it is obvious that the ways women and people of color generally face unique challenges in acquiring power and influence in corporations. However, there are cases of success. I believe with appropriate social attitude to the following minority and governmental support it is possible to increase the number of people of color on the leading positions in higher national and private structures. Industry has to act in order to create the inclusive corporate cultures and diverse management teams that are needed to lead tomorrow’s organizations to promote women of color to leadership positions, threatens morale, growth and productivity. References Muoio, Anna. Women and Men, Work and Power. January 31, 1998. Analysis of U.S. Census Data by Peopleclick Inc. Share of women and minorities in CEO, CFO, president and vice president positions, 1990 vs. 2000. Bureau of Labor Statistics, 2003.

No topic Essay Example | Topics and Well Written Essays - 250 words - 25

No topic - Essay Example Malcolm X was just advocating self-defense, calling for them to band together to protect themselves. He also advocated for equality, and his assertion that Negroes should have the right to vote manifests his belief in the legal system that does not endorse violence. His last paragraph is a good strategy to gain freedom. In fact, it is the only way to have freedom. You have to get or seize it when it is not given to you. The oppressor can call names but if you insist, even the timid will join you once you have enough critical mass for the oppressor either to give freedom or for you to take it. Yusef Iman’s point was basic, love others but you have to love yourself first. Love is good but one has to love himself or herself also. When somebody burns your house, water-hoses you down and does many other despicable things, your love for yourself must prevail and you have to protect yourself. So, in protest to such despicable acts, resorting to violence becomes an act of love. One has to love but he or she has to love himself or herself

Conflict requiring conflict management;your manager takes you to the Essay

Conflict requiring conflict management;your manager takes you to the office to talk to you about an error.she starts shouting at you - Essay Example Conflict prevalence in movies as well as TV shows implies that disputes as well as arguments together with disagreements are both necessary and normal in life. Conflict occurs in good relationships as well as happy families and even healthy workplaces as it occurs in wacky families as well as remote islands, outer space and even in hospitals. Worth observing is the fact that conflict is neither good nor is it bad, it just is. In situations where choices have to be made disagreement is inevitable. Handling such differences in opinion in a proper manner derives richer as well as more effective and creative solutions which also fosters interaction. Worth acknowledging is the reality that every situation that results into differences does not always mean that such differences can be turned into opportunities. When disagreement is dealt with poorly the outcome is always contention. Contention, in the end, creates the basis for nurses’ psychological distance with the management. Thi s psychological distance constitutes feelings of dislike, alienation, competition as well as disregard. With regard to conflict management theory, the employer seems to have assumed that the employee has yielded to wrong doing. While it is true that the manager can readily perceive the undesirable consequences as well as the ugliness of escalating contention, she has not considered how unproductive and detrimental the employees withdrawing or giving in is. If the employee chose to yield to the employer’s accusations and thus her shouting, in some instances it is not only wise of the employee but honourable. However, on overall it would be detrimental for the employee as yielding will result into psychological withdrawal from the situation. The manager also seems to have opted to be aggressive in dealing with the employee. She uses threats as well as intimidation and perhaps she

Life, the Better Teacher Essay Example for Free

Life, the Better Teacher Essay In school, youre taught a lesson and then given a test. In life, youre given a testthat teaches you a lesson. Tom Bodett. Learning is the activity that all of us have to do during our life. We have been learning since the moment we are born and we will not stop until the moment we die, this is the only way for us to survive and live normally in this world. Many people attend schools to gain knowledge, amd others gain their knowledge from their experience in life, both ways provide us with much valuable knowledge. However, in my opinion, I think that experience is the more important source of knowledge. It is a known fact that we learn all the time we breathe, a baby when given birth learns to cry and to find milk; then some months or years later, he learns how to crawl, walk, and run after many years of learning basic surviving forever. But academic knowledge is not all, and it is often said that not everything that is learned is contained in books. A book can give you moments of relaxation and famous sayings but it cannot provide you the deep understanding of life. And passing an examination can’t make you be ready to encounter difficulties of the real life. Qualifications are record of what you have learned, but they are not relevant to what you need to know to live normally in this world. Knowledge gained from books cannot be compared with that gained from experience. I say that because books provide us with many theories, but they cannot give us opportunities to practice those things. People say that â€Å"Practice makes perfect†, indeed, only by practicing can you deeply understand what are mentioned in books, we can see what we read with our own eyes, this can excite us and make us more engaged in the knowledge that we have read. Both books and experiences provide us with knowledge, but the ways we approach the knowledge are different and what we get are different, too. Books contain knowledge which is arranged and selected carefully from what authors think about real life. So they are easy to follow and understood. When reading books, readers only need to understand what is demonstrated on papers. In contrast, when actually practice in your real life, you need to observe, think and brainstorm very much to get the ideal information. Even when you can carry out the process of practicing smoothly, you may still draw a wrong conclusion, and no one can tell you about that, all you can do is compare your result with the real life so that you can realize the mistake. The risk of getting wrong conception is apparent, which makes practicing for experiences the most interesting yet difficult way to get knowledge. Everyone can have books, books are everywhere. You can buy books in bookstores without difficulties, just select and pay for them. Also, you can learn from books, and what you learn from the source can be gained from other people such as your teachers, your parents, your friends or even strange people. Because knowledge from books is gained from what people see and hear from the real life, anyway, it is motionless knowledge and you get it in a passive way. In contrast, the knowledge from experience requires you to go much, practice much and think much, such effort creates real knowledge, and you can gain it actively. Experience cannot be bought, you need to think about it, practice and produce it yourself. If experience is seen as a purchasable item, then the money used to buy it is not made from paper, but time and effort. The knowledge from books and that from experience are gained at different measures of difficulty, but what you gained from books is nothing compared to those from experiences. However, knowledge from experience and knowledge from books have a relationship and they support each other. Actually, books are attached to experience, they cannot be created or even thought of without experience. When you practice something, you get experience, but to know whether your experience is correct or not, besides verifying it through real life, you may also look for it in books and compare between your conclusion and theories in books. This way, you can use old and certain knowledge to confirm the new and uncertain one.

comparitive book review :: essays research papers

Comparative Book Review Rediscovering church – Lynne and Bill Hybels This book was written the founder and senior pastor of Willow Creek Community Church and his wife. Willow Creek is located in suburban Chicago. It has a weekly attendance approaching 20000. In this book the Hybels share part of their story in pasturing Willow Creek and a little bit of their philosophy of ministry. The underlying theology assumed by the author is that the church has the power to change the world. His theology seems to be more church-centric rather then Christocentric. I would not call Hybels a theologian. He presents very basic evangelical theology. This is in sharp contrast to Guder’s book, which has very sophisticated theologically developed views on the nature of the church. There is no discussion of God’s relationship to his creation or the kingdom. Actually there is very little kingdom talk. The emphasis seems to be that the local church is very important. But there is no connection to the global catholic (universal) church. This again contrasts Guder’s global outlook. Guder does not discount the importance of the local church, but wisely sets it within the context of the global communion. The local church is primarily seen as a vehicle of evangelism and fellowship. I was surprised that Hybels says nothing about the importance of worship. I have come to the conviction that churches should be primarily worshipping community. All other activities (evangelism, teaching, discipleship, social care etc.) flow from this primary calling of worshipping the triune God. But Guder also does not address the issue of worship. Rather he is setting out a â€Å"map† for our missional witness in the world. The philosophy of ministry is outlined by Hybels most clearly in ten and twelve. In chapter ten he basically presents a message given by Dr. Gilbert Bilezikian at a church leadership conference at Willow Creek. The four key elements of a healthy church are: teaching, fellowship, evangelism and helping those in need. Preaching is seen as something that should be done only by those who are gifted, spiritually disciplined and anointed by the Spirit. Hybels fails here to clearly spell out what biblical preaching is. He does not identify exegetical, expositional, narrative or topical as being the preferred method. Fellowship is seen as the opportunity to share deep needs in the context of small groups. There is nothing really groundbreaking here. The usual critique of superficiality in churches is given.

Edgar Allan Poe and James Russell Lowell Essay

James Russell Lowell and John Greenleaf Whittier were poets during the Romantic era. In that time, poets often wrote about humans’ relationship with nature. Romantics considered contact with nature as almost a religious experience. Lowell’s â€Å"The First Snowfall† and Whittier’s â€Å"Snowbound† can be explored through theme, tone, and figurative language. â€Å"The First Snowfall† and â€Å"Snowbound† share the obvious, similar theme, snow. Lowell writes, â€Å"The snow had begun in the gloaming† (Line 1). This is the beginning of the poem where he’s introducing the subject of snow and describing the simple experience of the first snowfall. Whittier writes, â€Å"The coming of the snowstorm told† (14). He also writes about snow, but describes a frightful, winter snowstorm, rather than a simple snowfall. Lowell’s and Whittier’s poems differ in tones. James Russell Lowell has an optimistic point of view toward the natural event, but the tone he uses is gloomy. â€Å"Again I looked at the snowfall and thought of the leaden sky† (25-26). Lowell is comparing the falling of snow to the mourning process of his daughter. Whittier is more depressed by the storm. He describes the snow as, â€Å"A hard, dull bitterness of cold† (11). Later, Whittier learns to accept the storm and writes about sitting and laughing by the fireplace with his family. Both poets use a variety of figurative language in their poems. Lowell uses a simile to describe the birds he sees outside his window flying through the snowfall. â€Å"And the sudden flurries of snow-birds, like brown leaves whirling by† (15-16). Whittier also uses a simile to describe what he observes outside his window. â€Å"And through the glass the clothesline posts looked in like tall and sheeted ghosts† (39-40). As shown, these two poems can be compared and contrasted through theme, tone, and figurative language. In the way the poets write, we can see their reactions to the snow. Even though they both wrote about snow, they didn’t approach the topic in the same way. Lowell and Whittier both lived in the Romantic era but lived different lifestyles, which affected how they saw events and formed the style of their poetry.

Marketing planning Essay

Main characteristics of marketing oriented organisation The marketing is a management and customer satisfaction strategy which is focused on the customer satisfaction and it is also involved in various  functions like advertisement, promotion, selling products and services of the business, product planning, and product development, market research and market analysis. According to Keller, (2009) Marketing can be described as the marketing can be described as the management process which is responsible for identification, anticipation and satisfaction of customers of the organization for developing improved profitability of the business. According to the Philip (2009) the marketing can be described as the process of managing profitable customer relationship through retaining retain existing customers of the organization and attracting new customers through developing value for the customers and satisfying their needs through developing products and services needed by them. Types of organizations: According to marketing point of view there are two types of the organizations, market oriented and product oriented organizations (B&C, 2010). Product Oriented organizations: The focus of the product oriented organisations is on the development of product and selling these products through the different approaches of marketing. Characteristics of marketing oriented organisation: the market oriented companies are focused towards the satisfaction of needs and demands of the customers through analysing customer needs and then developing products and services to satisfy these needs. The customer needs are identified by these organizations and then the resources are allocated to meet these needs (Mangold, Faulds, 2009). The market oriented companies have four main features or characteristics which are given below, Shared Values: the customers are always kept as priority by these types of the organizations and the value is shared with customers by providing them quality products and services. Organizational Structure: the flat type of organizational structure is developed and preferred by these companies as compared to the traditional business structures. The clear vision is developed and communicated by these organizations for motivation of stakeholders including customers. Strategy: the overall business strategy forms the basis of the marketing strategies and planning of the market oriented companies. The basic goal of the market strategies is to achieve the overall business goals and objectives of the organization. The more flexible strategies are developed by these organizations to respond to changing business environment (Mangold, Faulds, 2009). Stakeholders: The  ideas and values are exchanged by the organization with different stakeholders of the organization to develop relationship with the business. From the analysis given it can be concluded that Ikea is a market oriented company as it has incorporated the core characteristics of the market oriented companies (Menon, 2008). Explain the various elements of the marketing concept with reference to the Ikea’s marketing activities. The Ikea has implemented various elements and the concepts which can be analysed as 5 Cs and 4 Ps of the marketing and they are given as below, 5 Cs of Marketing Company: the company described as the vision, mission, purpose and core values of the company which motivates stakeholders of the business (Menon, 2008). Customer: the customers are segmented into profitable components of the business. Collaborators: These are the stakeholders of the company who include investors, employees, customers, competitors, community and Government. Competitors: This includes analysis of the core competitors of the business, their market position, strengths and weaknesses. Context: Context refers to the analysis of the present and future prospects of the organization in the long turn and this is analysed through the internal and external business environment of the organization. 4Ps of marketing are: The four Ps of the marketing are essential and basic element for the development of effective marketing strategies of the business and these can be described as below, Product: the product is the development of the product or services based on the customer needs developed to satisfy needs of the customers (Menon, 2008). Promotion: this include determination of how the product will be marketed and promoted to attain greater market share and growth, through different promotional techniques like TV ads, online marketing or sales promotion (Newman, 2002). Price: One of the important elements of the marketing is the determination of price on which the product will be offered to customers. Place: The place is the identification and planning how the product will be placed in the market, through physical stores or the other elements. Identify and critically assess the benefits and costs of marketing approach for Ikea. The marketing approach adopted by the Ikea has different benefits for the business. Ikea has successfully  developed business of the organization in UK and Europe and segmented the business of the organization to the office and home furniture users. The business has developed the marketing strategies to develop and promote business products of the organization for satisfying customer needs through delivering quality products to the customers. The business has developed strategies for effective customer care as a part of the marketing strategies which is the part of benefits of marketing approach. The long term relations with the customers are developed by the business through effective customer relationship and developing trust in products of the organization. the costs of the ineffective marketing can lead to the failure of the product being offered or less effective response from the customers (Newman, 2002). Task 1.2 A) Identify and explain macro and micro environmental factors which influence marketing decisions of Ikea The business strategies of Ikea are affected by the various internal and external factors of the organization. These factors can be described as the macro-environmental factors and micro-environmental factors. The micro environmental factors of the Ikea are described as below, Micro-environmental Factors: these factors include various factors which have direct impact on the business strategies of the Ikea and it also impact on the business planning and strategies. The Micro factors impacting the Ikea are given below, Customers: the survival of the Ikea is based on the identification and meeting needs, wants and providing the benefits of their customers. the failure to meet the needs of the customers can lead to the failure of the business as the satisfied customers are most important for the business (Newman, 2002). Employees: the employees are considered as the most important assets of the business and the satisfaction and development of effective workforce of the business is the most important element for the successful business. Suppliers: the increase in the prices of raw material and change in the quality of the raw material has direct impact on the marketing mix of the business. The good relationship with the suppliers helps business to develop effective quality of the products offered by Ikea. Shareholders: the expectations and relationship of stakeholders of the business has positive and negative impacts on the strategies of the business. Media: the innovations and changes in the media can be analysed  and the successful adoption of these changes and innovations can positively impact the organizational communication and marketing strategies. Competitors: the name of the game in marketing is differentiation. The business can be successful through developing competitive advantage as compared to its competitors through developing core competencies of the business. Macro-environmental Factors: The macro environmental factors are which are beyond the control of the Ikea and these can be opportunities of threats to the business strategies of Ikea. There are following macro-environmental factors effecting marketing and business strategies of the Ikea and these can be analysed through PESTEL analysis: Political factors: the political factors include the rules and regulations of the UK government, which can be minimum wage, or the interest rate regulations. Economic factors: Economic factors include the inflation rates, or the interest rates which can impact the consumption parents of the customers effecting sales of the organization. Social: the UK is highly diversified with the multilingual and multinational people from all over the world. The trends in the social preferences of the customers can impact the business strategies of Ikea. Technology: there are various technological implementations in the market and these are more frequent in the UK market. B) With your understanding of the topic on Segmentation, propose segmentation criteria that the organisation can use for two products in different markets. The market segmentation is one of the basic elements for the development of the products of the business in the market and the segmentation refer to the identification of the customers with the similar needs and preferences based on the analysis of the customer needs and buying behaviours. The aim of the segmentation is to develop the groups with the same needs and buying behaviours. For example the sofa set for the home users and the business users will be demanded with different needs for the same product for the different market segments. The needs of the home users will be different as compared to the business users and this will also impact the buying behaviours if the customers as well. C) Sketch out those factors that influence the choice of targeting strategy by the organisation with reference to the financial capability of sponsors Targeting strategy: The targeting strategy is based on the analysis of the target groups based on the market segmentation and then the process and approaches of targeting potential customer segments is developed by the organization to develop market share of the product to be launched by business. The targeting strategy of the Ikea involve various steps which include the development and identification of the effective segment market, choosing appropriate segment for the product and then analysing the product to be offered in a particular market segment. The Ikea has developed the target marketing strategy for developing and offering various products for the different segments instead of the generic marketing. Importance of financial capability of Sponsor: One of the important factors affecting the business is the financial capability of the sponsor. The finances are the lifeblood of the business and for all business and marketing strategies the financial resources are considered as the important element to remain competitive in the business. for the success of the business good target market strategy and the financial sponsor ship is essential as these play as the backbone of the business to be more competitive in dynamic changing business environment. D) How does buyers behaviour affects marketing activities in two different buying situations putting into consideration The behaviour of the customers towards the product refer to the process of selecting, purchasing and consuming the product by the customers to attain satisfaction. And analysis of these abhors is essential for the business to develop effective strategies and products. There are various factors affecting the buying behaviours of the customers and these can be explained as given below, Cultural factors: the most important elements of the customer buying behaviour is the cultural factors as the buying behaviour of the customers is highly effected by the culture of the customers. For example the McDonald was failed in India when they introduced beef burger and the organization faced huge losses. Social Factors: the social factors contain the reference groups like the role, status and family. Personal factors: the personal factors include the analysis of the age, occupation, income levels, life styles and the economic status of the customers. Psychological factor: these are also very important factors affecting the buying behaviours of the customers. These factors affect the buying behaviours of the customers of  the Ikea in different ways which can be in favour of the business and these can go against the organization. the increased income and life standard of the customers may lead to increased sales level of the products of the organization same the families will be buying more products of the business as compared to the single. Task 1.3: A) Describe how products are developed By Ikea There are different steps are involved in the product development strategy of the Ikea for the product development in the market to attain sustainable growth in the business. There are following steps performed by Ikea for the effective product development by the organization, Idea generation: the product development strategy if Ikea starts with the idea generation in which the idea regarding the new product is developed and shared, these ideas can be internal or the external. The internal ideas are the innovation by the organization while the external ideas can include the development of product as a result of competitor’s idea. Idea screening: the next step is idea screening which includes the analysis of the market acceptability, impact on satisfaction of the customers, analysis of the demand of the customers and then the approval of the idea based on the rate of success of the given idea. Concept development and Testing: after approval of the idea in screening the next step is to execute the idea into concept and the feasibility of product development is identified in this section, which through the analysis of the skills, abilities and sources required developing the required product. Concept development and Testing: the next step is the execution of the idea into product and then the features and quality of the product is tested and analysed. The target markets and customers are identified for the given product. Marketing: after development of the product the next important step is to communicate the product in market through using different marketing strategies and marketing tools and techniques. This is analysed through the test marketing. Commercialization: the final step is the commercialization of the developed product to attain sustainable growth and success for the Ikea. B) Distribution Management: The distribution management refer to the process involved from the attaining raw material to the selling and delivering product to customers. The distribution includes the packaging, inventory, supply chain and logistics. The distribution strategies involve how the product will be developed and distributed to the end users in a more efficient way. There are two mediums used by the organizations for the distribution of the products and services of the organization to the final consumer, which include wholesaler and retailers. The Ikea is distributing its products by using wholesale medium of distribution. Wholesale market involves the selling goods and services of the organization direct to the buyers and for this purpose the Ikea has developed its stores in UK and Europe. This leads to the development and distribution of the product at flexible and low price. C) How are prices set to reflect an organisation’s objectives and marketing conditions? The pricing strategies include the identification of the pricing objectives, and then development of the pricing strategies based on these objectives, there are various pricing objectives of Ikea for determination of the price of products to be offered in the market, Financial Objectives; The financial objectives include, Profit maximization Maximizing sales revenue Improving cash flows of the business Marketing Objectives: Increasing sales Maintaining and growing market share Building brand D) Show an illustration of how the organisation (Ikea) integrates its promotional activities to achieve its marketing objectives. In recent years, many newspapers and television channels lost their audience, since traditional print and broadcast media as main promotional tools have faced major challenges (Gurevich et al., 2009). Research by Forrester Jennings conducted in 2007 shows that audiences and attention are shifting to online channels, as 52% of Europeans are regularly online at home. Around 36% of European Internet users watch less television, 28% have reduced their newspaper and magazine reading and 17% have decreased listening to the radio since going online (Palmer and Koenig-Lewis, 2009). Taking into  consideration the above facts, we can say that the information revolution (Internet, mobile and social media) is significantly changing traditional marketing campaigns, which can be adjusted to those new technologies. The significance of social media is shown by a recent study which was pointed out that an overwhelming 88% majority of marketers are now using some form of social media to market their business1. The same study, which set out to understand how and why marketers are using social media to grow and to promote their businesses, found that Facebook, Twitter, LinkedIn, and blogs are the top four social media tools used by marketers1. Palmer and Koenig-Lewis (2009) define social media as an â€Å"online applications, platforms, and media which aim to facilitate interactions, collaborations and the sharing of content† (p.165). They further point out that the importance of social network media lays in the interaction between the consumers and the community, as well as in the facilitation of â€Å"asynchronous, immediate, interactive, low-cost communications† (Ibid.). One of the major examples of social media usage by companies is Victoria’s Secret’s Facebook page with its more than two million followers. On this page, followers can view videos, photos, take quizzes and print coupons2. In politics, the most significant example of social media use is the United States‟ presidential election in 2008. The Barack Obama campaign used such online promotional tools as Facebook, YouTube, Twitter and others3. For the past two years, Facebook has overwhelmingly been pro-Obama virtual territory. Some have attributed Obama’s victory to a â€Å"Facebook effect†3. The Ikea has used the social media strategy for the integration of the marketing strategies with the product orientation and the promotional strategies of the business. Task 2: A) Attempt a suggestion of marketing mixes for two dissimilar segments in consumer markets. For the specialised market entry the company offering products in the consumer markets should develop and focus on the market segmentation and it should develop market segment. The marketing mix is developed by the business after the market segments for the development of the effective market share of the business. For example, a new brand in soft drink â€Å"Nix Cola† can be launched in specific consumer market like 99p or pound land as a established retailer. Once it gets success then it can be launch in different segments and restaurant and coffee shop. It would benefit the organisation from huge marketing costs and  will enhance its brand penetration in the market. C) Critically explain how and why international marketing differs from domestic marketing with reference to Ikea International marketing involves the satisfying the needs and demands of the global customers. Organisations should consider the values, customs, languages and currencies before doing the international marketing. For example advertising in Nepal and China should use in local languages. The potential market size, degree and type of competition, price, promotional differences, product differences as well as barriers to trade have to be analysed alongside the cost-effectiveness of various types of transport. But for the domestic marketing; organisation should consider for the local factors and local needs and demands of the buyer. So, in the case of Ikea as well company should consider the domestic and international marketing factors. People from all across the globe are keeping eyes on London so it should position its marketing strategy for international market and domestic market separately. References: B&C (2010), What’s This Stuff Called â€Å"Social Media†?‟ Benefits & Compensation Digest March 2010, Vol. 47 Issue 3, pp.1550-4190. Boyd, D.M., Ellison, N.B. (2007), Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, article 11 Bowler, Shaun David M. Farrell & Richard S. Katz (eds.). 1999. Party Discipline and Parliamentary Government. Columbus, OH: Ohio State University Press. Carabiner Communications (2009), „Social Media: How B2B Companies Can Connect‟ Available from http://www.carabinerpr.com/socialmedia/. Chaffey, D., Ellis-Chadwick, F., Johnston, K., Mayer, R. (2006), Internet Marketing, Prentice Hall: United Kingdom. Gurevitch, M., Coleman S., and Blumler J.G. (2009), Political Communication Old and New Media Relationships. The ANNALS of the American Academy of Political and Social Science; 625; p.164 Kotler, P (1975), Overview of political candidate marketing. Advances in Consumer Research, vol. 12 Kotler, P and Armstrong, G (2008), Principles of Marketing. Pearson Education Limited Learmonth, M (2009), Social Media Paves Way to White House. Advertising Age, Vol. 80, Issue 11 Mangold, G.W., Faulds, D.J (2009), Social media: The new hybrid element of the promotion  mix. Business Horizons, Kelley School of Business, Indiana University. (2009), p. 357-365. Menon, S.V (2008), Political Marketing: A Conceptual framework. ICFAI Business School, Ahmedabad. Mintzberg, H, Ahlstrand, B and Lampel, J (1998), Strategy Safari: A Guided Tour Through the Wilds of Strategic Management. The Free Press, New York, 1998. Newman, B.I. (2002), The role of marketing in politics. Journal of Political Marketing, Vol. 1, pp.1-5. Olausson, M (2007), The People’s Revolution: Implications of Web 2.0 and Social Media Applications. Strategy Analysis. Strategy Analysis LTD. Osuagwu, L (2008), Political marketing: conceptualisation, dimensions and research agenda. Marketing Intelligence & Planning, Vol. 26, No. 7, pp.793-810. Palmer, A and Koenig-Lewis, N (2009), An experiential, social network-based approach to direct marketing. International Journal of Direct Marketing.Vol. 3, No. 3, pp.162-176. Rowley, J (1998), Promotion and marketing communications in the information marketplace. MCB University Press. Saunders, M., Lewis, P., Thornhill, A. (2007), Research Methods for Business Students. Harlow: Pearson Education Limited. Solomon, M. (2009), Consumer Behaviour: Buying, Having, and Being. 8th Edition. Upper Saddle River, NJ: Pearson. Stelzner, M.A. (2009), Social Media Marketing Industry Report. Michael A. Stelzner. Tozian, G (2009), Mastering Social Media Marketing: Its 6 categories and 10 benefits. Overland Agency, Inc 2009. Trebnick, C (2008), Social Media Market Dynamics and Impact on Communications Infrastructure. America’s Growth Capital. Weber, L (2009), Marketing to the Social Web: How Digital Customer Communities Build Your Business. Wiley inc. Yin, R.K. (1994), Case Study Research, Design and Methods, Thousand Oaks. Sage Publications, Inc. Yin, R.K. (2003), Case Study Research, Design and Methods. Third Edition. SagePublications, Inc. Zarela, D (2010), The Social Media Marketing Book. O‟Reilly Media, Inc. Zhang, W., Johnson J., Seltzer, T., Bichard, S. (2010), The Revolution Will be Networked: The Influence of Social Networking Sites on Political Attitudes and Behavior Social Science. Computer Review 2010, originally published online June 12, 2009.

Free Essays on To His Coy Mistress By Andrew Marvell

In the poem â€Å"To His Coy Mistress† by Andrew Marvell, time is one of the main points of the poem. The theme is live life to its fullest and seize the day. The narrator is trying to lure a woman into sleeping with him by using time as an excuse, much like today’s times.. He (the narrator) talks about this woman’s beauty and how he will love her forever but forever may be tomorrow. This poem symbolizes living every day like it is your last. The narrator states, â€Å"then worms shall try-That long preserved virginity†¦Ã¢â‚¬ (27-28) that lets you know that he is trying to get this woman to sleep with him. The narrator says he would love her â€Å"Ten years before the flood† Which basically means forever so she might as well just sleep with him. This poem was written in the 1600’s and in those days men were praised for sleeping with many women before they were married but when the women did it they were frowned upon, much like today’s times. Although we (society) are getting better about being so gender biased it is still thought that a man that sleep around is a â€Å"pimp† and when women do it they are considered promiscuous. The woman is trying to resist his lures but he probably makes he think about if she really wants to remain a virgin since she may die tomorrow and then she would remain a virgin for eternity. The narrator tells this woman how beautiful she is and how he loves looking at her, but then he says well It won’t last forever so â€Å"Let us sport us while we may†(37). He is saying let us show each other off while we’re still young and still beautiful. He also tells her that yes she is beautiful now but she won’t be forever, â€Å"Thy beauty shall no more be found†(25). So he is trying to say well sleep with me soon because, yes I might love you forever, but time is running out on your beauty. Which kind of alludes to maybe he really won’t love her forever, unless she sleeps with him. He tells... Free Essays on To His Coy Mistress By Andrew Marvell Free Essays on To His Coy Mistress By Andrew Marvell In the poem â€Å"To His Coy Mistress† by Andrew Marvell, time is one of the main points of the poem. The theme is live life to its fullest and seize the day. The narrator is trying to lure a woman into sleeping with him by using time as an excuse, much like today’s times.. He (the narrator) talks about this woman’s beauty and how he will love her forever but forever may be tomorrow. This poem symbolizes living every day like it is your last. The narrator states, â€Å"then worms shall try-That long preserved virginity†¦Ã¢â‚¬ (27-28) that lets you know that he is trying to get this woman to sleep with him. The narrator says he would love her â€Å"Ten years before the flood† Which basically means forever so she might as well just sleep with him. This poem was written in the 1600’s and in those days men were praised for sleeping with many women before they were married but when the women did it they were frowned upon, much like today’s times. Although we (society) are getting better about being so gender biased it is still thought that a man that sleep around is a â€Å"pimp† and when women do it they are considered promiscuous. The woman is trying to resist his lures but he probably makes he think about if she really wants to remain a virgin since she may die tomorrow and then she would remain a virgin for eternity. The narrator tells this woman how beautiful she is and how he loves looking at her, but then he says well It won’t last forever so â€Å"Let us sport us while we may†(37). He is saying let us show each other off while we’re still young and still beautiful. He also tells her that yes she is beautiful now but she won’t be forever, â€Å"Thy beauty shall no more be found†(25). So he is trying to say well sleep with me soon because, yes I might love you forever, but time is running out on your beauty. Which kind of alludes to maybe he really won’t love her forever, unless she sleeps with him. He tells...

Parallel Structure Exercises

Parallel Structure Exercises Parallel Structure Exercises Parallel Structure Exercises By Mark Nichol Previous posts on this website have discussed syntactical errors that result in a lack of grammatical balance between equivalent words and phrases; this post lists the various types of mistakes that lead to flawed parallel structure. You are invited to fix each sentence before reading the explanation. Absence of One Word Most sentences with faulty parallel structure merely lack one word that, once added, repairs the damaged equivalence. The multiple examples in this section illustrate an array of problematic sentence constructions. 1. More diverse corporate leadership will lead to better decision-making and products and services that are more relevant to customers. The adjective better refers only to decision-making, not to products and services, which share a distinct phrase that, like better, qualifies a benefit; inserting to before those terms to match the preposition preceding â€Å"better decision-making† clarifies that the sentence has a compound predicate: â€Å"More diverse corporate leadership will lead to better decision-making and to products and services that are more relevant to customers.† This problem also occurs in sentences that feature an in-line list (a succession of equivalent words or phrases, set off by identical punctuation marks, that appear within the horizontal structure of a sentence rather than being formatted vertically, like items on a shopping list). Often, a compound predicate is mistaken for an in-line list, which requires insertion of a supporting conjunction and deletion of an intrusive punctuation mark. 2. Crowds fled in panic, taking shelter in shops, hotels, or leaping off the elevated pavement onto the beach below. This sentence is formatted as a list, implying that people employed one of three methods to escape danger- resorting to shops, hotels, or the beach. However, only two survival strategies were employed: taking shelter in one of two types of business establishments, or leaping onto the beach. The sentence, therefore, must be slightly revised to refer collectively to shops and hotels as two examples of the implied category â€Å"structures in which to seek refuge†: â€Å"Crowds fled in panic, taking shelter in shops or hotels or leaping off the elevated pavement onto the beach below.† 3. The contraception app has become a popular alternative because it doesnt involve taking any medicines, inserting devices, or hormone patches. Here, the three alternative contraception methods must be treated with the same structural support- because verbs accompany medicines and devices, â€Å"hormone patches† requires equivalent treatment: â€Å"The contraception app has become a popular alternative because it doesnt involve taking any medicines, inserting devices, or using hormone patches.† 4. Those complaints ranged from water dripping from ceilings and walls, gas leaks, electrical shorts, and stopped-up toilet bowls- or no toilet bowls at all. Often, a â€Å"from . . . to† construction is flawed because in the assembly, to has been omitted, but it is required to complete the equivalence: â€Å"Those complaints ranged from water dripping from ceilings and walls to gas leaks, electrical shorts, and stopped-up toilet bowls- or no toilet bowls at all.† (Note that no punctuation interrupts the from . . . to continuum; this is true even if to is employed more than once.) Better yet, however, when the order of words or phrases in the list does not obviously express an ascending significance, employ a simple list structure that omits from and to: â€Å"Those complaints included water dripping from ceilings and walls, gas leaks, electrical shorts, and stopped-up toilet bowls- or no toilet bowls at all.† Incorrect Word Order The sequence of words, rather than an absence of words, can impede logical syntax. 5. Employers frequently have resource needs, both as part of digital-transformation initiatives and other projects. â€Å"As part of† applies only to â€Å"digital-transformation initiatives,† not to the corresponding phrase â€Å"other projects,† so â€Å"as part of† must be repeated before the latter phrase: â€Å"Employers frequently have resource needs, both as part of digital-transformation initiatives and as part of other projects.† Better yet, simply transpose both and â€Å"as part of† so that the phrase applies to both corresponding phrases: â€Å"Employers frequently have resource needs, as part of both digital-transformation initiatives and other projects.† Absence of One Word and Incorrect Word Order Sometimes, a sentence is flawed in both respects. 6. The cynic in me believes it’s rarely done for aesthetic reasons but for strictly commercial ones. This sentence requires a counterpoint to rarely, and because that adverb and its opposite must share the verb done, the verb must precede both adverbs: â€Å"The cynic in me believes it’s done rarely for aesthetic reasons but often for strictly commercial ones.† Insertion of Extraneous Word Here, a superfluous repetition of a preposition disrupts a sentence’s parallel structure. 7. These processes can be used to evaluate internal controls to prevent and detect drug diversion in inpatient and outpatient pharmacies, research facilities, and in clinical and procedural areas. Repeating the preposition in before each example of a place where drug diversion can occur is a valid (but unnecessary) alternative to allowing a single iteration to support the entire list, but this sentence is flawed in that it does not succeed in applying either choice- either â€Å"research facilities† must be preceded by in, or, as shown here, the instance of the preposition before the final list item can be omitted: â€Å"These processes can be used to evaluate internal controls to prevent and detect drug diversion in inpatient and outpatient pharmacies, research facilities, and clinical and procedural areas.† Incorrect Inflectional Form Occasionally, the error is the wrong inflectional form of a word, rather than omission of a necessary word or insertion of an extraneous one. 8. It has chosen to reach settlements rather than levying civil monetary penalties in all but the rarest of cases. Here, to match the bare inflectional form reach, levying must be pared down to levy: â€Å"It has chosen to reach settlements rather than levy civil monetary penalties in all but the rarest of cases.† Misuse of â€Å"As Well As† The phrase â€Å"as well as† is often misunderstood to be a conjunction. 9. This type of assessment helps further inform management’s overall risk tolerance, target fit, valuation assessments, as well as the overall strength of the target. â€Å"As well as† is not equivalent to and or or, so when the last item of an in-line list is preceded by that phrase, rephrase the sentence so that â€Å"as well as† and what follows constitute a clause separate from the list (and insert a conjunction before what is now the final list item): â€Å"This type of assessment helps further inform management’s overall risk tolerance, target fit, and valuation assessments, as well as aiding in measuring the overall strength of the target.† Alternatively, do so but replace â€Å"as well as† with an additional conjunction (â€Å"This type of assessment helps further inform management’s overall risk tolerance, target fit, and valuation assessments and aids in measuring the overall strength of the target†) or incorporate the clause into the list (â€Å"This type of assessment helps further inform management’s overall risk tolerance, target fit, valuation assessments, and measure of the t arget’s overall strength†). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Definitely use "the" or "a"â€Å"As Well As† Does Not Mean â€Å"And†Dealing With A Character's Internal Thoughts

The changing role of hr management Essay Example | Topics and Well Written Essays - 1000 words

The changing role of hr management - Essay Example Starbucks and Southwest Airlines are the perfect examples of such companies, where globalization and change in business trends have modified the traditional roles of HR management. Let us discuss how each of these factors affects the role of HR management in the 21st century. Globalization â€Å"Globalization is said to bring people of all nations closer together, especially through a common medium like the economy or the Internet† (Ellis-Christensen, 2011). Globalization has opened new dimensions and areas of consideration for the HR managers of the today’s world. Globalization has put a significant impact on the role of HR management in the success of a company. Today, any company or organization wants to expand its business to the international world in order to increase productivity and profitability, and when a company plans to go global, the management of that company needs to consider many important factors related to business, such as, different cultures, langua ges, social behaviors, and employment and government laws. The role of HR management changes when a company plans to operate the business in foreign countries. ... treme importance to the understanding of international cultures and languages because it plays a critical role in the international success of multinational companies. Another important factor to which today’s HR managers give extreme importance is international employment laws. When a company goes global, the management needs to consider international employment laws while setting up employment plans for the international employees. Technology The advancement in the field of technology has led the focus of HR managers towards hiring highly technical employees for the companies. When a company starts making use of new and latest technology for running any specific business activity, such as, manufacturing, it needs to hire such employees who should be skilled in using that technology. Today, HR managers prefer highly skilled and technical candidates as compared to such candidates who are although high qualified but not skilled enough to make use of technology. Moreover, inform ation technology has also played a role in changing the role of HR management in the today’s business world. Information technology provides managers with such software products and applications, which not only assist them in doing performance appraisal but also helps in improving the overall human resource management. In the past, keeping record of large-scale human resources was not an easy task (Rankonda, 2010). The human resource management system (HRMS) is an example of information technology, which not only assists human resource managers in keeping large records but also helps them in carrying out many tasks, such as, keeping attendance, labor distribution, automated record keeping, and many other tasks. Ethics â€Å"Business ethics is the behavior that a business adheres to in its daily

Claim to Cancel the Legitimacy of Gambling Essay

Claim to Cancel the Legitimacy of Gambling - Essay Example The organization and development of my presentation were divided into three points. The first category was to clarify some misconceptions about gambling. For instance, people perceive gambling as a hobby. I persuaded them to understand that gambling is a serious business. In addition, I informed the audience that, as individuals, we cannot control chance or luck. The second point elaborated on the health risks associated with gambling. Here, I mentioned the serious disease associated with people addicted to gambling. The diseases were such as liver disease, high blood pressure, increased rates of heart diseases and angina. My final point was ideally to support my presentation goal. I was able to convince them to claim to cancel gambling indirectly via clearly showing the existing relationship between gambling and increased rate of crimes and drug business. As a matter of fact, I made an outline to my professor to make sure that my structure was easy to follow. I provided enough testi mony when I used the statistic. Throughout my presentation, I used transitions to navigate from one point to another. Unfortunately, my conclusion ended abruptly as my time was already out. Therefore, I was unable to conclude what I had prepared for my audience. My use of verbal communication was fine as everyone could get me clearly. This was evident from the various questions asked by the audience. However, I had some weakness in pronouncing some words but that did not stop me from continuing with my presentation. With nonverbal delivery, I tried my level best to maintain eye contact with my audience. This is because eye contact helps in establishing a relationship with the subjects in question. In addition, I tried to smile when appropriate to create a friendly environment.  

From world cities to gateway cities & Extending the boundaries of Coursework

From world cities to gateway cities & Extending the boundaries of Globalization theory - Coursework Example Still, there is a lack of attention paid to the cities with less number of populations than in the world’s largest cities. The crucial importance of Globalization theory in the modern context can be seen in its ability to transform the world’s society attitude to the gateway cities as potential global cities, but with their own cultural, political and economic potential. Thus, it is more interesting to discuss the way globalization causes a negative impact on â€Å"gateway cities†. This term, created by Grant (1999) and Grant and Nijman (2000) implies that any city may be a medium for economic, cultural and political relations exchange. Urban experience of the process of globalization has numerous peculiarities and it plays the same crucial role as the experience of the world’s cities (Short et al, 2000). The impact of globalization is evident is even in the small cities. Moreover, a process of globalization emerges in every city and influences on certain aspect of the cities. For example, Prague has been subjected to cultural globalization, Seattle, Sioux Falls were transformed into economic centers. A process of globalization is mediated by means of global cultural models.

Business Plan For Hakuna Matata Coffee Shop Marketing Essay

Business Plan For Hakuna Matata Coffee Shop Marketing Essay Hakuna Matata coffee shop is managed by a team of three individuals. It is a joint of each persons contribution and different ideas and skills which we have expressed our best opinions and interest to achieve the roles of Hakuna Matata. This is a business pursued by three individuals executing the opportunity of opening a coffee shop right in the city centre and to best coffee sellers in the city, we have got the opportunity to be not only the best coffee sellers but also to gain a market share and create market segment and most of all to build a customer relation, the customer could either be a walk in customer or a corporate customer. The major roles of Hakuna Matata are to become the best and most popular coffee shop in the area serving at least five hundred customers daily. The companys objective is to turn profits for every month of operations and maintain a gross profit margin of 60%. Hakuna Matata is specialized in coffee and other value added service is that it provides other beverages like various types of juices and sodas, milk, tea and distilled water bottles and snacks, as coffee would certainly be more attractive with chocolate cookies and some crackers to enjoy the coffee. Each member of the team contributed evenly towards the completion of the business plan. Grace Busara researched on the management, Halimafilsan researched on the financial plan while I researched more on the marketing plan for the business plan. There are a lot of different things that could help the coffee shop be more successful that is by efficient team work within the 3 of us, including our hired staff, these are the waiters and the security guard, which all play their roles, and are part of the coffee shop. Where the team runs smoothly, we make sure that that every process is been taken charge to work efficiently, that is by assigning the tasks equally, so that there is all equal inputting to the coffee shop. It is efficient to do work as a team than as an individual as team work comes up with different ideas and views; we get to know each other more, which could lead us to the success of our coffee shop. By team work the tasks are accomplished efficiently. PROCESS OF IDEA INITIATION Through our research we discovered that there are very few coffee shops in the market, most of which subscribe to the low cost leadership strategy, therefore, Hakuna Matata as an opportunity in the market and by using differentiation strategy it could gain a market share and create its market segment and build a strong customer base. There are tremendous interest in entrepreneurship in Tanzania, inspire of the country being a third world country; we managed to compile the resources needed for an entrepreneurship. We came up with three ideas of small scale business enterprise which would be booming in Tanzania for at least the next five years. The idea of coming up with a business of coffee shop was accepted by very all three members of the team, that is by considering all the positive factors of opening a coffee shop in the city which includes the opportunity which from our research we discovered that there are very less coffee shops in Dar es salaam city and in the market which subscribes to the low cost leadership strategy , where Hakuna Matata can get a chance to use the differentiation strategy whereby we can have an opportunity to gain a market share and also create market segment and build a strong customer base. The idea of a coffee shop business plan came up after a long thinking and analyzing the ideas and views of other proposed business plans which was contributed by the team members. The structure of the business is quickly evolved, like the experiences in the commercial market, that knows how many coffee shops exist in the city and the coffee shops surrounded near by our coffee shop location. It takes much more to operate a coffee shop as such a product, the idea of selling coffee as a beverage, we have to be able to continuously offer what customers are looking for, and therefore we should consider that there is no shortage of consumers for the coffee beverage, as there less coffee shops surrounded within the area. After a lot of brainstorming and doing research of opening a venture in a country like Tanzania, we had come up with several ideas in which we had three best choices, these are the coffee shop, garbage collection and event management planning, all these three ventures seemed interesting to us, but we found that the coffee shop would me more attractive the market. INDUSTRY AND COMPETITIVE The position of Hakuna Matata Coffee Shop fills in the market place, which will be on reason for its success; the coffee shops aim is to accomplish its target by being the best coffee sellers in the city, and to attract every customer by our coffee by providing the best coffee and providing good customer services. The position of Hakuna Matata Coffee Shop will carve out for itself in the market, as it will be opened the whole day till evening, our target customers will be all the surroundings offices, these are The Bank Of Tanzania, National Bank Of Commerce, Azania Bank Limited, FBME Bank Limited, CRDB Bank limited and many other banks surrounding our coffee shop, including also the walking customers and other offices surrounding the location of the coffee shop. Looking at the grid, Hakuna Matata Coffee Shop is the only concept which feels good about its role pf selling and preparing the best coffee in the city, which captures the families and children and all types of genders and ages. It also captures the advantage of relatively short preparation time, and coffee is served. Hakuna Matata Coffee Shop is well positioned to take advantage of the significant opportunities by expanding the industry of providing coffee beverages. The coffee consumption on the rise is dependent on the agricultural sector, whereby there are a lot of coffee farmers but a few coffee beverage sellers in the market, thus Hakuna Matatas bargaining power is high and thus it can acquire large volumes at a low price and the culture of drinking coffee has always been there in the market for example the local vendors who walk around with coffee in a kettle. Hakuna Matatas market is within the metropolitan area whereby the number of consumers is substantially high. Since Tanzania is a tropical area and the need for cols drinks is necessary, thus Hakuna Matata will make its beverages both cold and hot as Dar es salaam city is has a moderate temperature above 28 degrees centigrade, therefore various types of other beverages will be offered, such as soda, tea, distilled bottle water, tea, milk and different flavors of juices. In this same segment the customers are further divided into female consumer who prefer milk tea and coffee which is not strong while the male clients prefer black coffee or coffee that is very strong. Hakuna Matata is targeting two main customers, one is the fixed customers which consists of the office workers, shop keepers, college and university students, whereby this group is the most liquid and consume large amounts of coffee per day, since our fixed consumers have limited time, Hakuna Matata will have store the coffee in the privately owned utensils which can will make it easier to the customers to leave with them as take away. The second target groups are the mobile consumers, these are the daily and new consumers, this group consists of individual who do not have a fixed location such as shoppers, pedestrians, walk in customers and many more. Our competitors are classified into two categories, that is the first priority competitors and second priority competitors, the first priority competitors are the ones which we have used the differentiation strategy, this includes serving coffee at the best quality level. The second priority customers are using the low cost and no frill strategy to gain a market share; this includes the local coffee makers and the street vendors in the city. Currently the completion for coffee as a beverage amongst coffee sellers is not fierce, whereby the seller can enter and leave the market rapidly. Coffee beverage selling is a relatively new industry in Tanzania, as it is not in the culture of Tanzania compared to tea, therefore the industry is in the state of flux, with less market leaders and nationally known providers or widely recognized brands as the other coffee sellers provide coffee which does not meet the taster and the requirements of the consumers. PRESENTATION EXPERIENCEANALYSIS Presetting a business plan helps us and the user to identify the objective of the business and analyze it in a critical manner; it helps us to focus in the feasibility of the business and to identify the chances of growth and success. It also enables to manage the business too accordingly and with a positive attitude. The presentation of the business plan is a way of communicating with your business which defines the purpose and the competition of the business and the management; it identifies the intention of creating a business into reality. it is important to present a business plans as it is useful if we are applying for a bank loan to fund our coffee shop, or trying to get an investor who can come and invest in our coffee shop, this could either be our friends and relatives or the government. The business plan presentation is useful if we are fund raising in general. No one will give us money nor fund as we have not planned your business plan positively as the business plan consists of how much money we need and for what purposes of the business, the marketing plan, the sales strategies, the profit projection. A business plan guides us on how we can raise capital and gives us a road map so we should know where the business is building up and growing. By presenting the business plan it is easy to identify the strength of the coffee shop business, as the demand for coffee increases daily due to our location which is in the city centre, this will also enable us to know who our customers are. We also noticed that coffee beverage is a push product as Tanzania does not have the culture of drinking coffee, though our target customers are mainly, the corporate offices, banks and other large organizations in the city, as coffee could become seasonal due to the weather in Dar es salaam which is humid through out the year. We also fear new entrants in the coffee market which could deploy our venture, although we have fewer competitors. It is very important to plan the business before executing it to reality, this will make us know how the business is going to survive and grow within the specific time, a business without a plan would certainly fail in a short period of time, hence it also enables us to achieve our targets and business goals. ALTERNATIVE SCENARIO Our start up capital is 20 million Tanzania shillings, where each member has contributed 5 million and another 5 million will be taken from FBME Bank limited as a loan. Our assumptions are that we assume a slow growth without recession taking place in Tanzania, we assume that there will be no unforeseen changes in the public health perceptions about our coffee and beverages that we offer to the consumers, we also assume that our finances are going to be sufficient to maintain our projected financial plan and we also assume that it will continue to grow as production increases. Besides coffee shop we also had different ideas on creating a small scale enterprise, researched the market and the environment surrounding us, whereby a lot of brain storming was done by all the three members of the group and came up with three different scenarios which we could create business plans were coffee shop business plan, event management business plan and garbage collection business plan, whereby our last and final choice was the coffee shop business plan. One of the ideas was to open a garbage collection, we researched and compiled the information which was to target the commercial and residential market, we came to know that the competitors are going to be low but the legal and financial requirements will not be able to cop up with our minimum amount of our startup capital. We came to know that there is a political risk in this business as the ministry of health had to approve the standard of our venture. We had come up with three different ideas amongst the coffee shop and garbage collection; we also had done our research on event management. From our research we learnt that event management planning will need a small start up capital and even the costs would be low, the marketing would be much more easier, planning the financials was depending on the event, being three of us it would be difficult to run an event, where a large labor force is required for this venture in order for this business to run well and the even to be successful, due to the large labor turnover, as since it is a new business we would be able to pay our staff. Event management being a high profit margin industry, as everyone would likes celebrations, and a well organized event the venture is highly profitable. This venture requires professional skills and high degree of energy for the execution of the event, it also requires communication, strong networking to be known in the market, excellent public relation is very important and we all three lack experience in events as we do not expertise art and creation of the venues. This two mentioned scenarios, disapproved us from choosing to open the ventures, therefore we choose coffee shop as a venture, as we all had the passion of selling coffee and making coffee in different methods and styles and from our knowledge and experience we finally concluded by opening the coffee shop in the city centre. USEFULNESS OF A BUSINESS PLAN As time passes the business develops. The business plan is a very useful and strategic tool which enables the company to achieve its target and goals within a given period of time, business plans are believed to be attainable if followed accordingly and by planning to reach the targets. The business plan compromises the plan on how to achieve the goals and targets including the management team, the usefulness of the business plan are that it includes the financial plans indicating the profit margin for each year respectively. It also shows the break even analysis. The business plan includes the marketing plan, this enables on how our coffee shop will be useful to the population surrounding the shop The financial plan section is the most important part of the business plan which shows how the ideas are viable and it is a key component in determining wither the business plan is going to be able to attract any investment in the planning of the coffee shop. The financial plan section compromises of financial statements which are divided into the income statement, the cash flow projection and a balance sheet including a brief explanation and analysis of each statement, therefore, the financial plan guides the growth and development of the coffee shop. When starting a venture, seeking additional capital for the coffee shop and setting new business process incase of the coffee shop fails to run, we need to write a plan detailing on how we will mange the resources and requirements which also includes the marketing decisions, the financial projections, a trend of the production demands and also personal needs. The plan reflects on three main constituencies that is the customer, the investor and the producer. A business plan has to be presentable to convince the venture capitalist, which should consists of a number of related issues that relate to the factors such as the critical success of the coffee shop, the human factor, the opportunity, the context and the possibilities of risk and reward, by analyzing these issues a business plan illustrates how the enterprise will seize the opportunity to enter the market and how its stand out amongst its competitors and how it plans to maintain a continuing growth trend. The investor or the per son who would be interested in captivating the coffee ship should see the level of detail before making any financial decision to the new coffee shop. OTHER AREAS For a business plan to be successful and profitable we clearly need to understand the firms customers and strength and completion in the market, it is the owners and shareholders who have to understand the behaviors of the customers and the strength and weaknesses. We should also have the ability to foresight and plan the future of Hakuna Matata Coffee Shop and its future expansion strategies. When it comes to the expansion of the coffee shop we need to know the financial plan which will enable us to how the coffee shop is growing. In order to operate the coffee shop more effectively we will have to manage the bargaining power of the suppliers and to manage the bills and also customer complains, as we need to take this matter into consideration in a calm manner and not to chase away the consumers. We have to show the consumers that we not only serve the best coffee but also our services are to a high standard of customer expectation.